Making a Motto

Google’s unofficial slogan is “Dont Be Evil”

Volkswagen Beetle “Think small”

Nike’s awesome slogan is “Just do it”

PJs.Cat needs an awesome slogan too, and I was thinking of a slogan which communicated the coolness of the site. After much deliberation, we have it. We decided to re-purpose a coloquial expression, hope you like it.

PJs.Cat: “It’s the Bee Knees”

This will form part of our brand identity. It communicates that despite our grassroots beginnings and non corporate nature, we still strive for greatness.

Tool Bar Gradients

Okay, so “Tool Bar Gradients” doesn’t sound exciting, but it’s an important concept, which has been grasped and used by a whole bunch of multi billion dollar companies, including Google, Twitter and Facebook.

Facebook:

Google:

Twitter:

By toolbar I mean the little bar used for navigation at the top of the page. And if we look very very closely at these toolbars we can see some reoccurring tricks which the big shots use make their websites look neat, clean and together.

Some extreme toolbar close ups:

Facebook:

Google:

Twitter:

At the bottom of each title bar you’ll notice that there is a dark line which marks the end of the bar. Just underneath this, you can see that a shadow has been drawn on, making the title bar appear distinguished from the rest of the page.

All of the cool kids are doing it. Just take a look at the wordpress toolbar:

Close up:

If you use this $5 trick, it’s a part of making your site look a million bucks.