Dunning–Kruger Effect

Tuesday, June 5th, 2012

It takes years of practice to be truly brilliant at anything, and websites are no exception. If you want to make an original website that hits it off, it’ll take you more than a few days to put together. I’ve been working on my website for months, and whilst I believe in taking risks, making things happen and learning from mistakes, sometimes I can’t help but wonder if I am in some way suffering from the Dunning–Kruger effect.

The Dunning-Kruger effect is an effect that makes people who do not know a lot about a subject think they know more than they actually know. It also makes people who do know a lot about a subject think that they know less.

In other words, am I a skilled web designer, or do I just live on mount stupid? When I look at my website, sometimes I think “this is a real masterpiece”. Other times I wonder if, like many other projects I have worked on, it will merely be a blip, or fail to achieve critical mass. Will posting a link to Reddit be enough to get my site on the map? Would boingboing post a link to its main page? Should I (in desperation, one would assume) post to Digg? Will my Facebook friends tell their Facebook friends until it gains momentum? How can I hire somebody to promote my site? And what if they too suffer from the Dunning–Kruger Effect and are, in fact a total marketing bozo?

In the end I’ll just have to launch it and see.


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