Making a Motto

Saturday, April 7th, 2012

Google’s unofficial slogan is “Dont Be Evil”

Volkswagen Beetle “Think small”

Nike’s awesome slogan is “Just do it”

PJs.Cat needs an awesome slogan too, and I was thinking of a slogan which communicated the coolness of the site. After much deliberation, we have it. We decided to re-purpose a coloquial expression, hope you like it.

PJs.Cat: “It’s the Bee Knees”

This will form part of our brand identity. It communicates that despite our grassroots beginnings and non corporate nature, we still strive for greatness.

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