Google’s unofficial slogan is “Dont Be Evil”
Volkswagen Beetle “Think small”
Nike’s awesome slogan is “Just do it”
PJs.Cat needs an awesome slogan too, and I was thinking of a slogan which communicated the coolness of the site. After much deliberation, we have it. We decided to re-purpose a coloquial expression, hope you like it.
PJs.Cat: “It’s the Bee Knees”
This will form part of our brand identity. It communicates that despite our grassroots beginnings and non corporate nature, we still strive for greatness.